Search Engine Optimization Starter Guide
Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site’s user experience and performance in organic search results.
You’re likely already familiar with many of the topics in this guide,
because they’re essential ingredients for any web page, but you may
not be making the most out of them.
Even though this guide’s title contains the words “search engine”,
we’d like to say that you should base your optimization decisions first
and foremost on what’s best for the visitors of your site. They’re the
main consumers of your content and are using search engines to find
your work. Focusing too hard on specific tweaks to gain ranking in the
organic results of search engines may not deliver the desired results.
Search engine optimization is about putting your site’s best foot
forward when it comes to visibility in search engines, but your
ultimate consumers are your users, not search engines.
Table of Contents
- What is SEO?
- Why SEO is important
- Basics of WordPress SEO
- Check your site’s visibility settings
- WWW vs non-WWW in URLs
The Best WordPress SEO Plugin
- Choosing the Best WordPress SEO plugin
- Add XML sitemaps in WordPress
- Add your site to Google Search Console
- Optimizing your blog posts for SEO
WordPress SEO Best Practices
- Properly using categories and tags in WordPress
- Make internal linking a habit
- Optimize WordPress comments
- NoFollow external links in WordPress
- Full posts vs summaries (excerpts)
Speed and Security for WordPress SEO
- Optimize your site’s speed and performance
- Optimizing images in WordPress for SEO
- Security and safety of your WordPress site
- Start using SSL/HTTPS